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On demand services like Prime Now & Uber are now offering fast  deliveries to groceries and other items. While Waitrose shares that same service, it finds itself in competition with the other services in the area. This is a mockup value proposition and strategy for Waitrose, which creates in app Bundles and uses the Waitrose recipe platform to deliver fast bundles of groceries according to meals and to explore different food bundles.

Creating Customer Personas

It helps to understand the target groups that use online delivery service. While some use it for speed and others for efficiency and clarity, different people use it for different purposes.