Tatiana Toutikian is a service & product designer who connects people 🧑‍🤝‍🧑, products ⌚, & services 🫖 , across journeys to set the blueprint for seamless experiences.

B2B & B2C clients I’ve been privileged to partner with

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Design Research

I lead comprehensive mixed-methods research(both qual & quant) to translate data into clear, actionable strategies and meaningful user experiences.

  • Qual + quant research design

  • Generative exploration and validation

  • Stakeholder and user interviews

  • Usability and concept testing

  • Competitive landscape analysis

  • Pattern recognition and synthesis

  • Research ops and frameworks

  • Executive storytelling and buy-in

  • Team mentorship and training

Service Design

Im fluent in journey mapping and service blueprinting, workshop creation and facilitation. I connect experiences with product development lifecycles and lead journey management frameworks to structure and connect experiences together.

  • Journey mapping and blueprinting

  • Prioritization & Roadmapping

  • Strategic co-creation workshops

  • Stakeholder and partner alignment

  • Experience strategy and design principles

  • Opportunity identification and framing

  • Service prototyping and pilots

  • Operating model and governance

  • Measurement and metrics frameworks

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Product Design

I design prototypes of experiences and product features to visualize and refine future state solutions identified through journey explorations.

  • Product strategy and vision

  • UX Wireframing and prototyping

  • User flows and interaction design

  • Information architecture & sitemaps

  • A/B testing and experimentation

  • Accessibility and inclusive design

  • Design QA and implementation support

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AI led workflows

I leverage and design with AI across the design process.

  • Intelligent workflow prototyping

  • AI-enhanced research synthesis

  • Responsible AI governance

  • AI capability assessment

  • Intelligent service orchestration

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The Bread & Butter

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Scale service design

Building service design teams in enterprise organizations. Embedding with existing design teams to scale service design efforts and create foundations of the ways of working.

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Fluent in product development lifecycle

Bridging service design and product development to ensure cohesive, end-to-end experiences from concept to launch

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No floating journeys

Orchestrating portfolios of interconnected journeys across the entire service ecosystem to ensure each journey is prioritized and aligned with product development cycles, business objectives, and strategic roadmaps.

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Differentiated capabilities

AI is a accelerator

Harnessing AI-driven insights and automation to enhance research depth and precision while streamlining service delivery and experience prototyping for faster, smarter, and more human-centered experiences.

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Influence Operating Models

Embedding service design within operating models to align people, processes, and technology while driving cultural adoption, governance, and sustainable transformation across the organization.

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Telling the story, the right way

Articulating the so what, and for who, and why now to the audience that have influence.