Currently service and interaction design lead at Fjord West.

 

I weave empathetic research, design thinking, & a business mindset, to support businesses and non-profits to create better customer experiences & innovation strategies. I’m profoundly motivated by working with emerging technology & media, developing tools for design justice, and incorporating foresight to design alternate futures to the challenging wicked problems we face. Previously I’ve worked for, at, and with great designers, studios, and initiatives including Frog Design, Unicef, Hello Ruby, Continuum, GSMA, Ernst & Young, & many others.

I share resources in a Speculative Design Community called Agreeable Futures, & I am the Local Leader of the IXDA - Interaction Design Association Chapter in Los Angeles. I was previously contributing to the social innovation projects at MENA Design Research Center and building the design week themes & programs at Beirut Design Week.

 
 
 

Core competencies

  • Service Design / CX

  • Design Research / UX Research / Futures Research

  • Strategic Design / Foresight & Innovation Strategies

  • Co-Creation & Creative Workshop Facilitation

  • Spatial Design

  • Presentation & Publication, Design

  • Public Speaking & Effective Communication

  • UX Writing

  • Design Mentoring & Teaching

  • Design for government & Social Impact


Education

Master of Arts in Industrial & Strategic Design

Aalto University of Arts Design & Architecture, Helsinki, Finland


Bachelor of Arts in Interior Architecture & Industrial Design

ALBA University / Beirut, Lebanon


▄ Inspirations

Donna Haraway, Ursula Le Guin, Viktor Papanek, Bruce Sterling, Paola Antonelli, Ada Lovelace, Karin Dreijer, Jon Kolko, Daphne Oram, Tellart, Jon Rafman, and most of my friends / colleagues that keep pushing design futures.

 

Skills & Methods

• Qualitative Research (Stakeholder & User Interviews / Group Interviews / Affinity Diagramming )

• Personas & Archetypes ,Journey Mapping, StoryBoarding, Service Storming, Vision Stories

• Service Design Blueprinting, Ecosystem Mapping

• Workshop Facilitation (Alignment, Co-creation, Ideation, Validation)

• Business Model Canvas, Prioritization Framework,

• Trends Research & Foresight Mapping

• Low Fidelity Prototyping


Technical

• Full Adobe Creative Suite (Illustrator, Photoshop, InDesign, Adobe XD, After Effects)

• Prototyping tools (Figma, Miro, Marvel, XD)

• Keynote 

• iMovie

 • AutoCad 2D , Sketchup


Community

Agreeable Futures

I’ve initiated Agreeable Futures - a design community that focuses on sharing resources for strategic foresight, design justice, and ethical design processes.

 

 

Design Futures Talks

 
 

 2020

Online

Designit Radio / Yello Podcast “The not-so-simple act of future prediction”


Cape Town

IXDD World Interaction Design Day 2020 World Interaction Design Day (Cape Town) “ How speculative design stands for trust and responsibility”




 

 2019

Singapore

DesignUp (Singapore)  



Seattle

▄ 2019 Interaction 19 (Seattle)  


Shenzhen

▄ 2019 - Impossible Design (Shenzhen) 


Bangalore

2019 - DesignUp (Bangalore) 

 

2018-

Helsinki

/ Primer EU (Helsinki) 


Lyon

▄ 2018   Interaction 18 (Lyon)  


▄ 2017 Monocle Radio