Tatiana Toutikian is a service & experience design lead who connects people 🧑🤝🧑, products ⌚, and complex systems 🏩, to set the blueprint for seamless experiences. Currently Design Lead @ Accenture Song.
B2B & B2C clients I’ve been privileged to partner with
Areas of expertise
Design Research & Insights Synthesis
I lead mixed-methods research that uncover insights to drive innovation. I guide teams in translating qualitative and quantitative data into actionable strategies for stakeholders, customers, and employees.
Service & Experience Design Leadership
I lead journey management and service design at scale ; architecting and maintaining complex service ecosystems, mapping journeys and blueprints, and driving alignment through co-creation and strategic workshops.
AI-enabled digital transformation
I integrate AI, automation, and intelligent platforms into service solutions, optimizing workflows and creating predictive, technology-enabled experiences that drive measurable business impacts.
Strategic Foresight & Innovation
I shape long-term vision and innovation strategy through trend mapping, scenario planning, and futures workshops. I enable organizations to anticipate change, align stakeholders, and design resilient pathways for growth.
Work Samples
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01 Electric Vehicle Blueprint
Designing the end-to-end EV ownership journey from awareness to advocacy with a future-ready, customer-first blueprint for a global automotive brand.
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02 People Ops Journey Mgmt
Mapping and managing the employee journey to streamline HR operations, elevate employee experience, and guide organizational transformation.
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03 Underwriting Platform
Uncovering pain points and experience gaps in the underwriting platform through deep UX research and journey mapping setting the foundation for a streamlined, user-centered redesign.
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04 Data Driven Shopping
Designing predictive shopping experiences powered by data and personalization to make online shopping smarter, faster, and more human.
My Service / Experience Design Expertise
01
Scaling service design in enterprise organizations
Operationalizing service design at scale to unify teams, streamline processes, and deliver measurable impact across enterprise ecosystems..
04
Integrating Service strategies with Product Roadmaps
Bridging service design and product development to ensure cohesive, end-to-end experiences from concept to launch, aligning strategic vision with roadmaps
02
Optimizing Journey Management Frameworks
Orchestrating portfolios of interconnected journeys across the entire service ecosystem to ensure each journey is prioritized and aligned with product development cycles, business objectives, and strategic roadmaps.
05
Using AI to Augment Research & Service Delivery
Harnessing AI-driven insights and automation to enhance research depth and precision while streamlining service delivery for faster, smarter, and more human-centered experiences..
03
Embedding Service Design in Business Operating Models
Embedding service design within operating models to align people, processes, and technology while driving cultural adoption, governance, and sustainable transformation across the organization.
06
Designing avenues for Co-creation & Facilitation
Leading high-impact workshops and collaborative design sprints with executives and cross-functional teams to align stakeholders, define vision, and drive actionable outcomes.